The Cool Fat Burner has always relied on independent scientific testing to validate our vests. But many people want to see reviews. The problem is that reviews can be dishonest.
Be wary of online reviews.
The “Cooling Vest Comparison” experiment on our landing page:
Showed that a certain cooling vest was making wildly false claims, later proven false by two different university physiology labs. Guess what else? That vest actually had a 5-Star rating on Amazon. A scam product, with a 5-Star rating. That business has since gone out of business, it’s rating eventually fell, yet it’s still listed on Amazon clearing its inventory.
There is an entire cottage industry that bribes and sells fake 5-Star reviews online.
“Fakespot.com” reveals many Amazon reviews are fake or dishonest — and Fakespot algorithms don’t even recognize the real-person-bribed reviews. “Verified purchase” customers who are promised free merchandise for leaving positive reviews. And if the seller uses specific wording when bribing their customers it’s not even against Amazon’s terms of service! This even includes “Amazon’s Choice” products that have been shown to make false claims, be scam products, and bribe their customers for reviews.
One should be cautious of all online reviews. If you insist on reading reviews, then look at all the reviews, including the negative ones. But reviews should never supersede facts, evidence, and science. And remember: “science and evidence” means the product itself has been tested. Be wary of products that try to cite testing done on other devices to validate their product.
So we’ll show you candid personal correspondence — mostly from emails — from real customers who have actually used our vests and had no other incentive to contact us. Natural, honest, real customer responses.