The Creation of the CFB How it all came together
Cool Fat Burner inventor Eric G:
BEING IN THE ZONE
“I’ve always been drawn to anything that puts me in the moment, in “the zone,” into flow states and peak experiences. Everything from athletics to meditation to engaging in cold stress. Any time those activities felt like a meditative “high,” I knew I was on the right track.
“As a high school athlete, I took cold showers to throw me into the moment. This was before the phrase “cold thermogenesis” even existed.
“After college I put off grad school so I could throw myself into “no holds barred” fighting, what would later be called “MMA.” I earned multiple national-level titles in submission grappling and fighting.
Eric’s first fight in Mexico in 1997, taken on only 4 day’s notice.
“During my MMA career I expanded my cold thermogenesis sessions to include waterfall meditations, for exercise recovery as well as rest and relaxation.
“Like most adults, life got busy and other priorities took over. I stopped working out and stopped all cold exposure. And I got fat and unhealthy.
AND THEN I SAW THIS PICTURE:
“I was shocked. I couldn’t believe how fat I’d gotten. I felt like crap. Old and tired. Everything was slowed down and everything hurt. And I had a family history of obesity, heart disease, and early death. I wanted to get in shape, regain my health and feel young again – and I wanted it NOW.
COLD THERAPY – REINVENTED
“I already knew the positive and immediate effects of cold therapy and was drawn to stories of people taking ice baths to boost metabolism and lose weight. I already used to do cold exposure for recovery and meditation! But I was older and wiser now, and I knew I’d never stick to ice baths…
“So I immediate looked for a cooling vest to do the same thing… and was frustrated that none existed…
“THEN IT HIT ME — I WOULD MAKE THE COOLING VEST I WANTED BUT DIDN’T EXIST — AND OFFER IT TO OTHERS WITH THE SAME GOALS!”
“I started out making them myself by hand! But groundbreaking experiments and kickass results let us grow and thrive!”
The enjoyment of being in the moment, the natural pull towards peak performance, the demand for immediate results and excellence, and a history of cold thermogenesis… this is the spirit that went into the creation of the Cool Fat Burner.
The only commercial cooling vest to validate through independent university testing what it can do, ultimately being published in peer-reviewed journals! Used by world class athletes and informed customers who want results.
ABOUT THIS PICTURE
No tricks or gimmicks. No fancy lighting or high-contrast shadows, no super sun tan or muscle pump, no glistening body spray.
This pic was taken at the end of the unprecedented “Body Recomp” experiment.
Subject was over 40 yrs old. This physique was obtained from working out around 45 minutes, 4-6 days per week. (Specific plan revealed on the Guides site, free to all CFB owners.)
Diet consisted of any food groups – including sweets and junk food most days of the week. Subject was around 10-12% BODYFAT as per DEXA, with stellar health markers.
* Results may vary.
To learn the details, check out the Body Recomp plan!