As a triathlete, it’s easy to get caught up in a cycle of logging “junk miles” to burn calories. This can be tough on the body and joints. So this is one place where cold thermogenesis comes in handy: to allow me to burn calories and maintain racing weight without actually stressing my muscles, since I can do something like put on the Cool Fat Burner vest while I’m sitting at my desk.

Of course, there are other benefits of cold thermogenesis, and some of the other reasons I do it include:   increased pain tolerance, improved cardiovascular efficiency, and decreased inflammation.

I use a combination of cold showers, cold water immersion, outdoor winter workouts and the Cool Fat Burner vest for my cold thermogenesis – and generally maintain 5-7% body fat, year round.

Ben Greenfield
— NY Times bestselling author “Beyond Training”
— one of the “World’s top 100 most influential people in health” by Greatist
— 2008 America’s top personal trainer, voted by the National Strength & Conditioning Association