Several reasons… First, it’s new. Both the Cool Fat Burner, and the concept of cold thermogenesis, is new to most people. Even many health and fitness “experts” are just finding out about it. We’re at the beginning of a revolution.
Second, it’s counter-intuitive. Most people think you have to be ‘hot and sweaty’ to be burning calories. Sweating itself doesn’t burn any calories; that’s merely your body’s response to being hot. Any weight lost solely from sweating was merely water-weight, and you’ll gain it back as soon as you re-hydrate.
It’s even been mentioned on the Dr Oz show.
We suspect in the very near future, everyone interested in health, fitness, weight-loss, and athletic performance will know about thermal loading… and the Cool Fat Burner. The smart ones will be using it.